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Geographical Indications (GI Tags)

📅 Last updated: June 27, 2025 2 min read

📰 Why in News?

  • Kolhapuri chappal makers have accused Italian fashion house Prada of cultural appropriation, alleging that the luxury brand’s Spring/Summer 2026 sandal design replicates the traditional Kolhapuri chappals, which hold a GI tag since 2019.
  • Artisans and political leaders have condemned the move, citing GI violation and lack of credit. A Public Interest Litigation and criminal writ petition are being planned, demanding legal recognition and compensation from Prada.
  • With over 20,000 artisans depending on this trade in Kolhapur, stakeholders are urging both state and central governments to act against what they call “commercial exploitation of India’s cultural heritage.”

📘 What is a GI Tag?

  • A Geographical Indication (GI) is a label that identifies a product as originating from a specific place, where a given quality, reputation, or characteristic is essentially attributable to its geographical origin.
  • It is a form of Intellectual Property Right (IPR) that ensures protection for traditional knowledge, indigenous practices, and rural livelihoods.
  • GI tags enhance the market value of the product and help prevent misuse or imitation by outsiders.
  • Only authorised users from the registered region can legally use the GI name.
  • The registration remains valid for 10 years and can be renewed indefinitely.

⚖️ Legal Framework

  • The GI tag system in India is governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
  • India's GI laws are compliant with the World Trade Organization's TRIPS Agreement, which sets global standards for IPR.
  • It is administered by the Geographical Indications Registry in Chennai, under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry.

🎯 Key Features

  • Legal exclusivity: GI tags legally restrict the use of the product name to genuine regional producers only.
  • Cultural preservation: Promotes and protects indigenous techniques, traditions, and craftsmanship.
  • Economic empowerment: Helps artisans and rural producers earn better incomes through market differentiation.
  • Community ownership: GI rights are held by groups or communities rather than individuals, ensuring collective benefit.

🛍️ Types of GI Products

  • Agricultural: Basmati Rice, Darjeeling Tea, Naga Mircha, Warangal Chilli
  • Handicrafts: Kanchipuram Silk Sarees, Kolhapuri Chappals, Kannadippaya Mats, Pilkhuwa Block Prints
  • Food items: Tirangi Barfi, Ratlami Sev, Assam Lemon, Mysore Pak
  • Industrial goods: Banaras Metal Craft, Salem Stainless Steel

🧾 Eligibility & Registration

  • Applicants can include producer groups, artisan associations, cooperatives, government agencies, or NGOs.
  • Application must include historical evidence, proof of geographical linkage, and detailed production processes.
  • Registration is done at the GI Registry in Chennai, with scrutiny and publication stages before certification.
  • Once granted, the GI must be actively protected and used by the registered community to retain validity.

🌍 International Protection Systems

  • Paris Convention (1883): Provides basic framework for protecting industrial property, including GIs.
  • Lisbon Agreement (1958): Facilitates international registration of appellations of origin.
  • Madrid System: Though primarily for trademarks, allows protection through certification marks and collective marks in some jurisdictions.

🚧 Challenges in GI Implementation

  • Low awareness among rural producers about the legal and commercial advantages of GI status (e.g., Kagga rice farmers).
  • Rampant imitation and fake branding — Banarasi silk often mass-produced outside Varanasi.
  • Inequitable distribution: States like Tamil Nadu and Uttar Pradesh dominate GI registrations; tribal and northeastern products remain underrepresented.
  • Enforcement gaps: Post-registration misuse due to poor legal enforcement and lack of active monitoring.
  • Cross-regional disputes: Like in the case of Basmati rice, where Punjab, Haryana, and Madhya Pradesh have clashed over GI ownership claims.

🏛️ Government Initiatives

  • GI Logo & Tagline: "Invaluable Treasures of Incredible India" launched to boost branding and consumer trust.
  • ODOP (One District One Product): Aims to identify, support, and promote one GI or traditional product per district.
  • ONDC (Open Network for Digital Commerce): Provides e-commerce access to local artisans and rural producers of GI goods.
  • APEDA: Agricultural and Processed Food Products Export Development Authority promotes GI-tagged exports like black rice and turmeric.
  • Training & awareness drives: Conducted by DPIIT to educate artisans about the GI process and rights.

💡 Way Forward

  • Introduce GI awareness campaigns in rural and tribal areas through local languages and media.
  • Strengthen enforcement mechanisms to prevent misuse by national and international brands.
  • Encourage GI-linked tourism — craft villages, food trails, and textile heritage circuits.
  • Promote global GI alliances to ensure mutual recognition and market access.

🧩 Conclusion

The GI tag is more than a legal label — it is a tool of empowerment for artisans, a shield for cultural heritage, and a gateway to global recognition for rural India. Effective awareness, timely enforcement, and policy support can help transform India’s intangible heritage into tangible prosperity.

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